AI Insight: Channel effectiveness chart reveals which media delivers GRPs efficiently relative to investment. Focus on high ratio channels for optimal budget allocation.

AI Insight: Reassess Antenna’s media spend efficiency, as its YoY cost outpaces all other channels, indicating potential budget reallocation is needed.

AI Insight:
Despite industry share of voice rising 14.8%, the client declined 0.04%, while Competitor A gained 6.3% — recommend rebalancing media weights toward high-reach channels and increasing exposure among the client’s key audience groups to recover visibility.

AI Insight: The client holds 44.6% GRP share vs. 55.4% competition, yet has the highest in-break positioning (45.2%) but lower average rating (1.57 vs. 1.66) — optimize by shifting weight to higher-rated slots while maintaining premium break positions.

AI Insight: While there's a drop in GRPs over the past few weeks, the YTD average of 516.2 GRPs per week suggests a strong overall presence and provides a solid benchmark to aim for in future campaigns.

AI Insight: The client’s strongest leverage is in Greek series on MEGA (2.90) and ANT1 (2.94) and foreign series on ANT1 (4.89), but visibility is weak in sports and entertainment formats — recommend rebalancing investment toward high-volume entertainment slots to complement strength in scripted series.