AI Insight: Very balanced performance from all channels regarding investment and GRPs delivered. The lowest ratio is coming from STAR which although CLIENT delivered the highest percentage of investment (24,5%) but the ratio was 90,4% indicating that compared to other channels STAR was bought more expensive. Similarly, for SKAI, with 91,6% ratio, which is expected due to strict price flexibility of SKAI but with no high viewership levels.

AI Insight: CPR is higher than market inflation. however, there was a different seasonality in 2024 (15% of budget was used in Q1 which is a cheap quarter whereas only 6% this year, and on the other hand only 26% of budget was used in May-June-July in 2024 which are above average months, but in 2025 about 42% of budget was used in those months).

AI Insight:
The category is significantly reduced by 16% in GRPs. This year, COMP_C is leading the category with 28,5% SOV with increased SOV, whereas COMP_A reduced its SOV and is second with 19,6%. CLIENT reduced also its SOV with 8,8%.

AI Insight: CLIENT is leading the category in terms of quality KPIs. CLIENT has the highest average Rating mostly due to effective program selection and station mix. Another factor that indicates very good program selection for CLIENT is Low Rating spots which is also the best in the category. COMP_E has the same average Rating with lower prime time indicating that there is still room for improvement.

AI Insight: COMP_E is using a repetitive pattern 3 weeks on - 1 week off in most of 2025 (no presence in August and the rest months as per described pattern. COMP_B is very strong in early September and in mid October.

AI Insight: In most typologies/channel that was used with more than 100spots from CLIENT, COMP_E performed better indicating that there is room for improvement for a more effective program selection.